Everyone's gone Drake mad!!!!!!!!

Last Friday, the 14^th of January, my cousin, sister and I went to a concert at the N.I.A in Birmingham. We went to watch a man named Aubrey Drake Graham perform also known as Drake. He is a Canadian artist born on the 24^th October in 1986. In June 2009, Drake signed a recording contract with Lil Wayne’s Young Money Entertainment. His album was released on June 15^th 2010 and since has gone platinum. Drake has collaborated with number of artist including Kanye West, Jay Z and Rihanna.

There were thousands of people at the sell out concert to see the 24 year old perform. The concert was packed out, too hot but still amazing. Everyone jumped around and sang along to every song. The astonishing fact is that Drake’s success was due to a social media networking site called MySpace. A few years ago, He uploaded videos of himself to show his rapping and singing skills. The videos reached audiences all across the world and more and more people started realising Drake’s potential. His breakthrough came when established Lil Wayne came across his videos and contacted him. The rest is history. Drake is now known worldwide and his albums are selling in there millions. 

Social media has helped Drake distribute his music to a larger audience and at a greater speed. Social media also allows fans to comment and subscribe to videos and therefore being able to follow the success of the artist. There are many other artists that have also become successful using Social media networking sites.

Another example is Justin Beiber. He was founded by Usher, a highly successful music artist on YouTube and then signed to his record label. Many international artist such as Jus Reign and AKA Amazing have been making videos and posting them on YouTube for thousands of people to watch them. These artists perform comedy sketches and homemade videos and have thousands of followers on YouTube, Twitter and Face book.

Social media has been very beneficial to all artists and performers and is free to use and allows a fan to hear a sample of the artists work before purchasing it so therefore can also be used as a marketing tool.

I am so grateful that networking sites such as YouTube and MySpace are available for free so I am able to listen to my favourite music and watch my favourite comedians whenever and wherever I want to.