At the end of January, ASOS will be launching an application on Facebook allowing shoppers to buy directly from a brand on the ASOS website without leaving Facebook. ASOS will have its entire stock on the Facebook application and also adding 1,300 products each week.
James Hart, ASOS ecommerce director, said, “We have millions of visits and millions of pounds coming from Facebook to ASOS. At the moment the Facebook shop doesn’t have real targets as such but in theory fewer clicks and barriers to purchase should mean greater conversions. We’ll have to see if it does lead to increased sales.”
The Facebook app will also have increased social media functionality including ‘like’ buttons and comments, which ASOS said it would later consider adding to its main site.
However customers such as I, shall be spending more money at ASOS as the site shall be easily accessible and shopping will be much easier.
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