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Wednesday, 16 February 2011

Putting one foot in the PR world

If you have been following my blog posts then you will know for the past four week I have been on a work placement but now it has come to an end. It’s unbelievable how fast time goes by when you’re having fun.
My first placement was working for a charity organisation in Coventry. As part of this placement I helped organise a charity event for a Punjabi festival called Vaisakhi. As I am Punjabi myself I found this project very interesting and was able to help with a lot of the preparation. I was able to put theory I learnt in lecture into practice. I learnt how to create a PR plan and timelines in my strategy and practice lectures and I adapted these and used them to help me create an organisation plan for the event.
At this placement I improved my communication skills, learnt how to organise an event properly and how to carry out research. Even though this placement lasted one week it was still beneficial for me. I really enjoyed myself and met some interesting people and I would go back to volunteer as I was happy to help people less fortunate them myself.
Going back three weeks it was a raining Wednesday and I was walking to my first day at my second placement at Nitoonz Communication, I was very scared as I did not know what to expect. I hadn’t worked in the public relations field before and I was afraid I wouldn’t know what to do however I walked in and was welcomed my friendly faces and I instantly forgot about my worries. I was introduced to all the employees and shown where to sit.
I had my own desk and computer which made feel quite important instead of a student there to do a work placement. I was given responsibilities and got stuck in straight away.
Once I completed the first day I was reassured and was looking forward to carry on with the work placement. Within the next three weeks I learnt how to create media releases, press releases, write information for websites, how to communicate with journalists and other companies.
I found this work placement more enjoyable than the first as it involved the UK Bhangra music industry and that is something I am very much interested in. The most exciting part of the placement was getting in touch with high profile music artist. I was quite shy and star struck but slowly I got used to it and then found it exciting.  
When I graduate I would like to work in the entertainment industry specifically the Bhangra or Asian entertainment industry so this placement was very beneficial and gave me an insight to what the future may hold. I would definitely recommend a work placement to any student considering a career in any subject especially PR as you receive a taster to what working in that field will be like and then can make the decision to carry on with that career path or not.
I am now determined to finish my degree and achieve a good mark so I can start my career in the PR world. I have already started looking for another placement which I can complete over the summer. I would like to experience another side of PR and hopefully it will be longer than one month so I can gain much more experience.

4 comments:

Gurpreet Powar said...

Your work placements seemed really intresting! I had alot of fun at mine too, however i would like to experience what it is like within various sectors of pr such as within the UK Bhangra music industry - i would absolutly love that!

sukhpreet kaur said...

Thanks for your comment. It was very intersting,every day was different and never boring. Try getting some experience there over the Summer, I know you would love it.

Gurpreet Powar said...

Within the companies you worked for was there any pr excellence present?

I noticed that within my company the pr practioners carried out a high level of excellence that i could relate to due to learning about it within Scotts lectures, i was just wondering if other comapanies followed such theroies and models in their work?

sukhpreet kaur said...

The organisation I worked for used the two way symmetrical model to communicate with the public and clients. This model helped create better relationship between the firm and the public or the client. One of the issues i faced was gender. With majority of the employees including the manager been male however as it’s a small company as it expands this issue will properly be resolved. How about at your company, was it all males or females?